Privacy and Cookies Policy

Live Football On TV understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, live-footballontv.com and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Please read this privacy policy carefully and ensure that you understand it.

1. Information About Us

Our website is owned and operated by Neil Hale. You can contact us by email, using [email protected]

We are registered as a data controller with the UK Information Commissioner's Office. Our data protection registration number is ZA396215

2. What Does This Policy Cover?

This Privacy Policy applies only to your use of our website. Our site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

3. What Is Personal Data?

Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

4. What Are My Rights?

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

a) The right to be informed about our collection and use of your personal data. This privacy policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 14.

b) The right to access the personal data we hold about you. Part 12 will tell you how to do this.

c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 14 to find out more.

d) The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details in Part 14 to find out more.

e) The right to restrict (i.e. prevent) the processing of your personal data.

f) The right to object to us using your personal data for a particular purpose or purposes.

g) The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.

h) The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 14.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns ourselves, however, so please contact us first, using the details in Part 14.

5. What Data Do You Collect and How?

Depending upon your use of our website, we may collect and hold some or all of the personal and non-personal data set out in below, using the methods also set out below. Please also see Part 13 for more information about our use of Cookies and similar technologies.

Usage Data – details about how you interact with our services and content, such as site navigation, pages you visit, and searches you perform.

Technical Data – information about the device and browser you use to access our services, which may include your IP address, device details, and unique identifiers.

Customer Support Data – information collected when you contact us (or when we reach out to you as a subscriber), such as chat transcripts, your contact details, and the reasons for your inquiry.

Advertising Data – information about your preferences for personalized advertising, combined with Technical Data where relevant, which we and third parties may use to deliver, display, and measure tailored and non-tailored ads.

Account Data – information provided when creating and managing your account, including your name, email address, subscription details, and account settings.

Marketing Data – your preferences regarding receiving marketing messages from us.

Feedback and Survey Data – information gathered when you take part in surveys, beta programs, or provide feedback, including reviews, comments, and suggestions.

Payment Data – information necessary for processing payments for our services, including credit/debit card or other payment methods, records of payments made or received, and related invoices or transaction details.

We collect and use the personal information you provide when registering, subscribing, or otherwise engaging with our services. This may include, for example, Account Data, Customer Support Data, Marketing Data, Feedback and Survey Data, and Advertising Data.

We may automatically gather personal information relating to your device, as well as your use of and interactions with our services. This is carried out using various technical methods, including the use of cookies and similar technologies.

We may obtain personal information about you from external sources and third parties, where permitted by applicable law. We combine this information with the personal data we collect directly from and about you. When receiving personal information from third parties, we take steps to ensure that those parties are legally authorised to share such information with us. The sources may include:

Payment Service Providers – third-party providers that supply us with payment details related to your purchases of our services.
Other Service Providers – third-party providers that support our services, such as fraud prevention providers or providers of location data used to tailor our services and content to you.
Identity and Account Authorisation Services – third parties that enable you to sign in to our services using an existing third-party account.

6. How Do You Use My Personal Data?

We, or third parties acting on our behalf, may process your personal information for justified and specified purposes, always relying on a lawful basis under applicable data protection legislation. These lawful bases may include:

Consent – when you have given us permission to process your personal information for one or more specific purposes. You may withdraw your consent at any time; however, this will not affect the lawfulness of any processing carried out before consent was withdrawn.

Performance of a contract – when processing your personal information is necessary to fulfil a contract you are a party to.

Legal obligation – when processing your personal information is required for us to comply with legal or regulatory obligations in the jurisdictions where we operate.

Legitimate interests – when processing your personal information is necessary to pursue our own, or a third party’s, legitimate interests, provided that your rights and freedoms do not override those interests.

We process your personal information for the purposes described below, with each purpose linked to its relevant lawful basis.

Consent

Where legally required, we will obtain your consent to store and/or access information on your device (e.g. Technical Data), to use cookies or similar identifiers, and to collect, share, and use personal data for personalised advertising. This includes activities such as preventing fraud and abuse, avoiding repetitive advertisements, and producing aggregated advertising reports.

We may rely on your consent to send you certain marketing communications from time to time. Where this is the case, you will have actively provided your agreement and been informed of the specific activity for which your consent was sought.

Performance of a contract

To register you as a new user and set up your account.

To deliver our services, including managing your account, verifying your identity, issuing statements and invoices, and processing payments.

To carry out automated checks during account creation to assess potential fraud risks.

To provide location-based services, such as enforcing territorial restrictions on content availability.

To operate and monitor our services, including notifying you of updates, changes, or service issues such as downtime.

To deliver technical and customer support, including handling questions, requests, and complaints.

Legal obligation

To comply with legal and regulatory obligations, including directions from relevant authorities or regulators.

To prevent, detect, investigate, and address prohibited or unlawful activities, such as fraud and money laundering.

To maintain the security and protection of your personal information.

To retain and store your personal information in line with legal retention periods, regulatory audits, and other record-keeping requirements.

Legitimate interests

To deliver customer support and resolve queries or issues through our service channels, including email, webchat, telephone, social media, and instant messaging platforms. For the purposes of increasing your satisfaction whilst using our products and services through enabling us to resolve your issues or enquiries through providing direct personal assistance.

To prevent, detect, investigate, and address suspected or actual fraud, security incidents, and other unlawful or harmful activities. For the purposes of protecting our business, services, and users against fraudulent, unlawful, or harmful activities.

To identify and address misuse or abuse of our services. For the purposes of protecting our business and reducing the risk of unauthorised use of our services, including piracy.

To monitor compliance with, and enforce, our terms and conditions, this privacy policy, and other applicable rules and policies. For the purposes of protecting our business and minimising the risk of unauthorised use of our services.

To monitor and enhance the security of our services. For the purposes of keeping our services (including associated intellectual property rights) and your personal information secure, and to reduce the risk of accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access.

To restrict access to certain content on our services based on your geographic location. For the purposes of ensuring content and services are available only within the relevant territories.

To compile and use aggregated information, which does not identify individual users, for internal analysis and external business purposes. For the purposes of gaining insights into how our services are used, measuring the effectiveness of content, informing our marketing, advertising, and content strategies, and supporting the development and growth of our business.

To technically deliver advertisements and content through our services. For the purposes of ours and our advertising partners’ legitimate interests to allow you to see and interact with ads on our services.

To select and display basic, non-tailored advertisements, measure their performance, and generate audience insights from the ads shown on our services, in line with your expressed preferences (including consent, where required). For the purposes of selecting and displaying basic, non-personalised advertisements, measuring their effectiveness, and generating audience insights from the ads you see on our services, subject to your preferences (including consent, where required).

For profiling purposes, subject to your preferences (including consent, where required), so that we can build a profile of you and your interests in order to:

understand and respect your preferences,
analyse customer trends and patterns to enhance and improve our services,
provide personalised content recommendations and on-product personalisation e.g., via in-app or push notifications, personalised search, and tailored content,
display tailored advertisements that are relevant to you, and
send more effective direct marketing communications relating to our services.

For the purposes of gaining deeper insights into how users engage with our services, to deliver a more personalised and tailored experience across content, advertising, and marketing communications, and to support the development and growth of our business.

We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose.

If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.

In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.

7. How Long Will You Keep My Personal Data?

We will only retain personal data for as long as it is required to fulfil the purposes for which it was collected, or to meet legal, regulatory, or internal policy obligations. When deciding how long to keep personal information, we take into account:

the type, amount, and sensitivity of your personal data.
the potential risks associated with unauthorised access or disclosure sensitivity of your personal data.
the purposes for which your personal data is processed and whether those purposes can be achieved in other ways.
applicable legal, regulatory, tax, accounting, or other requirements for retention.

8. How and Where Do You Store or Transfer My Personal Data?

We store some of your personal data in the UK. This means that it will be fully protected under the Data Protection Legislation.

We store some of your personal data within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. This means that your personal data will be fully protected under the EU GDPR and/or to equivalent standards by law. Transfers of personal data to the EEA from the UK are permitted without additional safeguards.

We may store some of your personal data in countries outside of the UK. These are known as “third countries”.

9. Do You Share My Personal Data?

We may share your personal information in the ways described below. Whenever we disclose personal information to service providers or other third parties, we require them to protect it, handle it in compliance with applicable law, and use it only for specified and authorised purposes.

We may share your personal information with authorised third-party service providers that act on our behalf to support the operation of our services.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) that we have used it, as specified in this privacy policy.

If any of your personal data is shared with a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above in Part 8.

If any personal data is transferred outside of the UK, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation, as explained above in Part 8.

10. How Can I Control My Personal Data?

10.1 In addition to your rights under the Data Protection Legislation, set out in Part 4, when you submit personal data via our website, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails and by managing your account).

11. Can I Withhold Information?

You may access certain areas of our website without providing any personal data at all. However, to use all features and functions available on our website you may be required to submit or allow for the collection of certain data.

You may restrict our use of cookies. For more information, see Part 13.

12. How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email shown in Part 14.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within 1 week and, in any case, not more than one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

13. How Do You Use Cookies?

Our site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of our site and to provide and improve our services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

By using our site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us.

Before Cookies are placed on your computer or device, you will be shown a pop-up requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of our site may not function fully or as intended.

Certain features of site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that our site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access our site more quickly and efficiently including, but not limited to, login and personalisation settings.

It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

Our site uses InMobi to obtain consent. This service uses cookies to keep track of your consent choices. You can view the privacy policy of this service provider at https://advertising.inmobi.com/privacy-policy-for-eea.

InMobi uses the following Cookies: IABGPP_HDR_GppString (used to check visitor consent), euconsent-v2 (used to record vendor consent), addtl_consent (used to store consent choice for Google and Google Partners) and _cmpRepromptHash (used to reprompt visitors for consent).

Our site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how our site is used. This, in turn, enables us to improve our site and the services offered through it.

Google Analytics uses Cookies to gather the required information. You do not have to allow us to use these Cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of our site, it does enable us to continually improve our site, making it a better and more useful experience for you. You can view the privacy policy of this service provider at https://policies.google.com/technologies/partner-sites

Google Analytics uses the following Cookies: _ga (used to anonymously distinguish users), _gid (used to anonymously count and track pageviews) and _gat (used to filter requests from bots).

Our site uses Google AdSense to publish interest-based advertisements on our website. These are tailored by Google to reflect your interests. To determine your interests, Google will track your behaviour on our website and on other websites across the web using cookies. You can view, delete or add interest categories associated with your browser by visiting: https://adssettings.google.com. You can also opt out of the AdSense partner network cookie using those settings or using the Network Advertising Initiative's multi-cookie opt-out mechanism at: https://optout.networkadvertising.org/?c=1. However, these opt-out mechanisms themselves use cookies, and if you clear the cookies from your browser your opt-out will not be maintained. To ensure that an opt-out is maintained in respect of a particular browser, you may wish to consider using the Google browser plug-ins available here.

Google AdSense uses the following Cookies: ADS_VISITOR_ID (used to serve relevant ads), AEC (used to prevent spam, fraud and abuse), AID (used to link user activity across devices), ANID (used to link user activity across devices), APISID (used to link user activity across devices), CONSENT (used to gather user consent), DSID (used to link user activity across devices), EOI (used to distinguish between legitimate human users and automated bots), GADS (used to help display google ads), GPI (used for ad delivery), IDE (used to optimise, report and personalise ads), HSID (used to identify a returning user's device for ad targeting), NID (used to identify a returning user's device for ad targeting), OTZ (used to provide insights into user behaviour), SAPISID (used to store user preferences), SEARCH_SAMESITE (used to securely send data to Google), SID (used to identify a returning user's device for ad targeting), SIDCC (used to protect user data against unauthorised access), SSID (used to measure user behaviour on our website) and TAID (used to link user activity across devices).

14. How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details (for the attention of Neil Hale): Email address: [email protected].

15. Changes to this Privacy Policy

We may change this privacy policy from time to time. This may be necessary, for example, if the law changes, or if we change the business in a way that affects personal data protection.

Any changes will be posted on our website and you will be deemed to have accepted the terms of the privacy policy on your first use following the alterations. We recommend that you check this page regularly to keep up-to-date.